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Magento SEO Basics

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Magento is a powerful tool for managing your on page SEO - here are a few areas you should be looking at in the admin panel to improve SEO performance


Catalog > Manage Categories

  • Page Title - very important that this represents a target search term

  • URL Key - can be the same as Page Title but could be another ket search term

  • Description - important that this contains bold text, italic text and anchor links to other pages for target keyword

  • Meta Data - keywords are not that important as Google does not use but the Meta Description plays a key role in influencing people clicking on your link


Catalog > Manage Products

  • URL Key - by default this will be product name but you may need to change to reflect a key search term or phrase

  • Description - important that this contains bold text, italic text and anchor links to other pages for target keyword

  • Meta Information - keywords are not that important as Google does not use but the Meta Description plays a key role in influencing people clicking on your link

  • Related Products - Google like internal links as well and by adding related products you create more on page links


Catalog > Search Terms

  • Google will pick up search results so worth setting up popular key words as search queries


Catalog > URL Rewrite Management

  • Always use if you are moving or deleting a page previously rank by Google


Catalog > Google Site Map

  • Make sure you have a site map set up


System > Configuration > Catalog


Catalogue

  • Site Map - make sure auto generating and refreshing

  • Search Engine Optimisation - check settings


Google Site Map - check the individual settings

RSS Feeds - useful for marketing - enable the ones you want


System > Configuration > Sales

  • Google API - make sure you have added your UA code here

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