The CPP houses thousands of Suppliers approved products that have been configured to meet their exact print specification. This opens doors of opportunity, as it means that these products can be added straight to your website for online customisation, with orders passing through to the Supplier to fulfil.
The other option is you can gain access to the Suppliers Blank (Base) products on CPP, whereby you can create Virtual Products and apply artwork designs to create ranges of Personalised or Print on Demand (POD) products very quickly.
Each supplier in the network offers the following key benefits:
- Datafeed of customisable dropship products
- Option to add your own designs to the products
- Range of designs to boost sales (not all suppliers)
- Accept electronic orders via Gateway OMS
- Provide automated dropship fulfilment
- Provide automated despatch confirmations to Gateway OMS
- Ability to use your branded despatch note
- Summary reporting on orders placed for quick purchase reconciliation
Important Note: The CPP also contains Generic products - these are products that are not directly linked to a supplier, but have a base configuration, allowing you to utilise the product setup and amend to suit your needs for self fulfilment. It is essentially a fast track way to set up products if you don't have assets readily available to make your own. The current range includes phone cases, mugs, and clothing products. Access is granted to these products on request - simply contact Custom Gateway support and these will be added to your user account on CPP.
How Do I Access Suppliers Blank Products?
Firstly, you must liaise with the Suppliers directly to set up an account. Information and contact details on our Supplier Network are available from our website, please see: http://www.custom-gateway.co.uk/supplier-network/
Once trade arrangements are in place, liaise with your Onboarder (Custom Gateway Project Manager) if part of a current project, or raise a support ticket for each new integration via email@example.com. This will ensure you're supplied with individual dropship GUID's and supported in sending test orders to each supplier. Custom Gateway Staff will also grant user access to the Suppliers products on the CPP as part of this process.
What Happens When I Get Access?
On CPP, you will get READ access (R) to the Suppliers category folders, which contain the original approved Blank products on the platform. READ access prohibits any changes being made to these products - only the Supplier is able to access the core configuration. The system is designed this way to protect the integrity of the Suppliers product and ensure its 'fulfilment ready' status, as per their specification requirements. This is important for you too, as it helps to ensure that orders can be fulfilled without issue.
How Do I Create Personalised / POD Products?
The simplest way to create Personalised or POD Products is to utilise the new Virtual product routines on CPPv2.
Top Tip: Any product created using the Virtual Products Routines can be used as a hybrid product, this means it can be offered on your website as both a fixed design product with no personalisation (aka POD), but can also be offered as a Personalised product (design with Personalisation element). It's worth considering this option to maximise your efficiency and sales opportunities where possible.
For more information on Virtual Product and the routines available, please see:
> Print test often!
> Design intelligently!! Whilst the system is capable of most things via various features and setup options, it can add complexity and increase creation times per product. By creating designs to work across multiple products you can save vast amounts of time in product setup.
> If you have any queries regarding the print specification, or creating artwork to fit a specific template, it would be best to liaise with the Supplier directly.