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Everything You Wanted To Know About Our Product Creation Spreadsheet*



Important note: This article is intended to serve as a convenient reference guide detailing what information/data we require for product creation and explain why we need it to be supplied. 


What information do we request and why?

Prior to your products being scheduled into production, you will be contacted and asked to supply image assets and setup information for your products via a Google Drive Folder and a Production Spreadsheet. We request this simply because we don't know your products as well as you do, so we rely on the information that you provide to allow our Creators Teams to configure the Products to meet your expectations, and most critically your fulfilment requirements. We think of this information as an instruction manual that tells us how to put your products together.

Important note: We cannot schedule any work into production until we have all of the necessary assets and information. 

Critical Note: Any delay in providing the product assets or setup information may lead to the job being rescheduled and any delivery dates being pushed back.


Google Drive Folder

The Google Drive folder allows you to upload image files of your products. These image files will be used to preview your products online, so make sure they show your product at it's best!

Top Tip: Ideally, we recommend square images, at a minimum quality of 800x800 pixels (72dpi) in either PNG or Jpeg format. Your product should be 'blank' (without personalisation). You can use nice lifestyle shots but for the most effective live preview, it's best if the product is 'square-on' - so avoid angles or perspective!


Production Sheet

The Production Sheet is a cloud based document meaning that any changes you make will be automatically saved and accessible by all parties with access, which makes it the easiest way for you to share information with us.

Important Note: We request information in this format as the sheets are tied to our CPP Jobs System, so they get imported directly into our production queue. This ensures your products can be created as quickly as possible.

Here is an example spreadsheet - Production Sheet


Spreadsheet Breakdown:

Critical: Anything marked in RED is a critical piece of information. We advise all field to be populated where possible/applicable. 

Product NameName of the product on CPP. Once the products are created the names can be changed via an eCommerce import or manually on CPP.

Product Code (SKU) Each product requires a SKU. The supplier SKU allows the Supplier to identify which product has been ordered.

Product URLThe product URL column can be used to add a link to a website containing your product, which may be useful for reference purposes (if available).

Product PresentationThis is generally more relevant to 3d products, eg if you want to present at a certain angle or in a particular 'state' (a book might be open or closed)

Product DimensionsThese are the dimensions of the physical product (in mm). This ensures the product will be accurately scaled in relation to the personalisation area that is set - the result is that what you see on screen is as accurate as it possibly can be vs the final printed product received by the end customer.

Print Area Name(s)Simply the name of the print area which will be branded in CPP. The most common examples of this we find are "Total Area", "Area" and "wrap".     

Print DPI300 DPI is the default print setting unless otherwise specified. It is important to note that the maximum print dimensions our system is capable of generating @ 300dpi are 1000 x 1000mm* so for any print dimensions greater than this, a lower DPI must be specified. 

Print Area Template - As a minimum, we require print dimensions (width x height in mm INCLUDING any bleed). These values represent the size of the output file that our system will produce when an order is placed.

Ideally, a marked-up print template or example print file should be supplied as that will allow us to match to your requirements more precisely.  

Colour Change Area Name(s)This allows you to specify colour changeable elements on the product (if any). For example, if you had a sports bottle that had a variety of different lid colours, you could specify the Lid in this section. Multiple areas should be clearly specified.

Colour OptionsThis allows you to specify what colours you would like to be available for each nominated colour change area. All we need are the web # references (Hex codes) with the name following this example format: "White = 0xFFFFFF". 

Visual Effects and Artwork EffectsThis allows you to specify a decoration effect in the preview, eg "etch on glass" and/or the artwork file from a preset effect list. For products like this, we will need clear instruction on your expectation for preview and output file.


Here is a demonstrative set of product information supplied to create a 2D Phone case.

Example Base Product Data

Example Preview Assets Uploaded to Drive

Smartlink showing a Base product created from this example information

* Top Tip: For those customers who would prefer imperial measurements we are happy to translate this to metric 

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