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Google Shopping Feed Product Attributes


Start by filling out the product fields in Magento for each of your products. Google required fields are automatically generated from the Product information in Magento.

This information will then update every 24 hours.

Adwords Attributes 

should be used for your selected adwords

Google product category 

This has to specifically be one of googles category 


attribute to describe the standardised size of your product

Required for all products that vary in size


attribute to describe the pattern of the product

Required for all products that vary in size 


Attribute to describe the main fabric or material that your product is made of.

Required for all products that vary by material

Optional for any products where material is an important, distinguishing feature


Attribute to describe your product's colour. This information helps create accurate filters, which users can use to narrow search results.

Required for all products that vary by colour

Required for Clothing & Accessories (166) products when targeting these countries:

  • Brazil
  • France
  • Germany
  • Japan
  • The United Kingdom
  • The United States 


Attribute to indicate the product's brand name.

Required for each product with a clearly associated brand or manufacturer

If the product doesn’t have a clearly associated brand (e.g. films, books, music, and posters) or is a custom-made product (e.g. art, custom t-shirts, novelty products and handmade products), the attribute is optional.


if your product is custom made this field is optional otherwise this should be a barcode number

Google product type 

An item group ID that will group all of your items of the same type for example all T-Shirts might have the same Product Type - Apparel

Required for product variants targeting the following countries: 

  • Brazil
  • France
  • Germany
  • Japan
  • United Kingdom
  • United States


All attribute definitions can be found here


Within your Google Shopping merchant account you have the option to add a feed. 

Choose add feed and then choose from URL. 

You're google shopping feed product information will be available at your website URL /product_feed.txt

for example



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